The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld, Thomas Teal
U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.
درجه (قاطیغوری(:
کال:
1996
خپرندویه اداره:
Harvard Business School Press
ژبه:
english
ISBN 10:
0875844480
ISBN 13:
9780875844480
فایل:
EPUB, 1.19 MB
IPFS:
,
english, 1996
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