Advertising and the Mind of the Consumer

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Business & Economics - Sales & Marketing
Advertising and the Mind of the...

Advertising and the Mind of the Consumer

Name: Advertising and the Mind of the Consumer
ISBN: 9781741755992

Max Sutherland

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Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

درجه (قاطیغوری(:

Business & Economics - Sales & Marketing

کال:

2009

خپرونه:

Third edition

خپرندویه اداره:

Allen & Unwin

ژبه:

english

صفحه:

379