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Buy Ology
Martin Lindströmدا کتاب تاسو ته څنګه خواښه شوه؟
د بار شوي فایل کیفیت څه دئ؟
تر څو چې د کتاب کیفیت آزمایښو وکړئ، بار ئې کړئ
د بار شوو فایلونو کیفیتی څه دئ؟
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding Gruesome health warnings on cigarette packagesnot only fail to discourage smoking, they actually make smokers want to light up. Despite government bans,subliminal advertising still surrounds us– from bars to highway billboards to supermarket shelves. "Cool” brands, like iPodstrigger our mating instincts. Other senses– smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell.In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to bu.
درجه (قاطیغوری(:
کال:
2008
خپرونه:
None
خپرندویه اداره:
Independely Published
ژبه:
english
صفحه:
240
ISBN 10:
0385523882
ISBN 13:
9780385523882
فایل:
PDF, 753 KB
ستاسی تیګی:
IPFS:
CID , CID Blake2b
english, 2008
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